With approximately 1 billion users worldwide, TikTok is undoubtedly one of the dominant social networks of today. In addition, the platform has a massive influence on developments in the music market, as it acts as a trendsetter and source of information. 80% of TikTok users say that the platform is their first port of call for discovering new music. Music from TikTok trends very often ends up in the charts or goes viral on other streaming platforms like Spotify. Artists have long since discovered TikTok as a marketing platform for their songs, and labels are also increasingly working with influencers to place their content.
In order for you to be able to check the performance of your catalogue on a daily basis, data on TikTok has recently been made available to you in Feiyr Live Trends. See which of your songs
is performing particularly well there and in which countries.