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Someone who's seen the online advertising world and defected.

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Trussardi); Sweden (Twingly); Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); and Canada (Transit App).

Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media:

What Happened To Advertising? What Would Gossage Do?

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