What makes our talks so special?
The music industry is complex. Here you will receive personalized answers that are relevant to your sound, your genre, and your goals. Once a month—compacted into a 30-minute talk and 30-minute Q&A session.
FEIYR BACKSTAGE TALKS
Individual approaches
Insights specifically for independent musicians—not for mass production.
Insider knowledge
Genuine knowledge from our A&R and music team. No theory, just what really counts in practice.
Genuine exchange
You ask—we answer. Live. Directly. On equal terms.
Practical tips to go
Each webinar concludes with genuine, actionable strategies.
Trusted by artists around the world
These aren't theorists speaking
but people who know the music business from the inside. With experience from major labels and years of working with artists.
Nico Pisano
Head of A&R; FEIYR & DigDis
Nico Pisano has been active in the music industry for over ten years, combining artistic practice with strategic expertise. As Head of A&R at FEIYR and dig dis!, he is responsible for talent development and release marketing, with a particular focus on Spotify optimization and data-driven strategies. With over 50 million streams as an artist, he knows the challenges of the market firsthand.
Oskari Nurminen
Rights & Repertoire Manager at FEIYR
Oskari Nurminen is an award-winning Finnish songwriter, composer, and producer, as well as Rights & Repertoire Manager at FEIYR. He has worked with international artists, composed music for prime-time documentaries, and been involved in a Grammy-nominated production. His work can be heard worldwide on channels such as ABC, BBC, and Eurosport. He also taught songwriting and contemporary production at New York University from 2020 to 2025, where he mentored numerous young talents.
Christian Hamann-Stronczek
FEIYR A&R; Lead Consultant
Christian Hamann-Stronczek has been active in the music industry for over 30 years and knows the business from all perspectives – from EMI to Sony BMG and Sony Music to his current role as a media expert and agency owner. His focus is on artists who want more than just a release: visibility, storytelling, and strategic media presence. In the FEIYR Backstage Talks, he provides practical insights into how talent can be turned into clear concepts and sustainable careers.
Hannes Klinge
Head of Digital Marketing
Hannes Klinge is Head of Digital Marketing at FEIYR and combines performance marketing with data-driven strategy. For him, modern marketing is applied data science: business intelligence and analysis form the basis for scalable growth. His expertise ranges from paid media optimization to managing complex multi-channel campaigns—always with a clear focus on sustainable, measurable results.
DJ Reaf
A&R; Consultant FEIYR
DJ Reaf knows the music business from his own experience—from his first club gig in Berlin to international tours. Today, he is a DJ, beatmaker, booker, A&R manager, and artist consultant. He combines practical experience behind the decks with strategic know-how behind the scenes. In the FEIYR Backstage Talks, he shares honest insights, concrete lessons learned, and actionable knowledge for artists who want to build their music project for the long term.
What you can expect from our Backstage Talks
Visibility & Reach
Why good muscle alone is not enough
- Understanding DSP algorithms
- Editorial & Radio
- Social media strategies
Release strategy
Publishing is easy. Being heard is a matter of strategy.
- Timing & Planning
- Playlist Pitching
- Pre-save campaigns
Marketing & Community
Attention is methodical work
- Instagram, TikTok, YouTube
- Fan building
- Paid media basics
Branding & Positioning
Your identity is your strongest asset
- Artist identity
- Long-term development
- Authentic positioning
Monetization
How music generates sustainable income
- Revenue streams
- Budget planning
- Realistic expectations
Do's, Don'ts & Real Talk
What works. And what doesn't.
- Avoiding mistakes
- Recognize patterns
- Make better decisions
Register now for the next talk free of charge!
Nico Pisano: Release Pitching 101
March 12, 2026, 6:00 p.m.
Your song is finished. But is your release ready too?
Nowadays, a good track alone is not enough. What matters is how you release it, how you position it—and how cleanly you deliver it to the DSPs. Often, the difference between getting playlisted and remaining invisible comes down to metadata, timing, and strategy.
In this webinar, we'll show you how to release your music professionally, prepare it optimally for Spotify & Co., and pitch it in a way that gives you real opportunities. No myths, no buzzwords – just clear steps, practical tips, and insider knowledge from the sales department.
If you want your next release to not only go online but also make an impact, you've come to the right place.
By registering, you will automatically be signed up for our BACKSTAGE TALKS newsletter!
To ensure you stay up to date in the future, you will automatically receive our Backstage newsletter with every registration. Whether it's upcoming dates, recordings of the talks, or exciting information material—it will be delivered directly to your inbox at no extra cost.
Upcoming events
Apr. 15 | 6 p.m. Oskari Nurimen: The Craft Mindset of Professional Songwriters
May 20 | 6 p.m. Hannes Klinge: Social Media Marketing for Independent Artists
Reviews
What previous participants say
I thought I already knew a lot about the music business. After the first webinar, I realized I had no idea. Great knowledge, but not a know-it-all!
The webinar series helped me develop a real strategy for my next EP. Great expertise, concisely conveyed.
Free webinars are often superficial and very sales-oriented. Not this one. The depth, the knowledge, the genuine insights—I didn't expect that! Please keep up the good work. Thank you!
Practical knowledge to go
You take that home with you.
Free knowledge
No participation fee. No upselling. Just knowledge that would otherwise be expensive to acquire.
Direct exchange
You ask your questions—our team answers live, concretely, and relevantly.
Real challenges
No theory—just practical challenges that artists face.
Recordings & Materials
If you can't attend live, you can still continue learning—at your own pace.
Community access
Exchange with other independent musicians who are consciously pursuing their own path.
Clear roadmap
Exchange with other independent musicians who are consciously pursuing their own path.
Frequently Asked Questions
Frequently asked questions
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Is the webinar series really free of charge?
Yes, the webinar series is completely free of charge. FEIYR offers this series because we believe that independent musicians deserve access to real knowledge.
Details -
Do I have to be there in person?
You will have the best experience live, as you can interact with the speaker with your questions and requests. However, if you are unable to attend at short notice, that's no problem. When you register, you will receive a link to the recording. You can watch the webinars at your own pace in Re-live.
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I'm a complete beginner. Is this still suitable for me?
Absolutely. The webinar series is designed specifically for independent musicians—no matter what stage you're at. Beginners will learn the basics, while advanced musicians can deepen their knowledge.
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May I ask my questions?
Yes! That's a key part of the webinar series. You can ask questions live in the chat. The team will answer your specific questions—not general scenarios.
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Is there also a network or community?
Yes, after the webinars, there is the opportunity to connect in a private community—to exchange ideas with other artists and network.
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Is this a hidden sales pitch for FEIYR?
No. The team will not try to sell you anything. If you want more support later on or would like to use FEIYR as a distributor—great! But that is not the purpose of this webinar series. We want to offer added value to all players in the music industry and respond to the needs and wishes of the participants as individually as possible.