A promotional campaign involves providing media representatives, such as journalists, radio presenters or DJs, with the product to be promoted. This can be done, for example, by sending press releases, CDs or digital downloads. The aim is for the product to be present in the mass media (TV, radio, newspapers, etc.) and receive as much attention as possible.

The aim is to reach a large number of people with a promotional campaign, thus helping to increase awareness and sales of a product.