Why independent playlists are a goldmine
In contrast to the large playlists controlled by algorithms and editorial teams, independent lists often reflect a very personal passion and a specific taste. It's not just about the big names, but about the music itself. For you as an artist, this means
- Precise targeting: you can find playlists that cater exactly to your genre, your niche or even your mood. Your music lands directly with listeners who are receptive to your sound.
- Authenticity and trust: Listeners trust the curators they follow. A placement in a valued playlist is like a personal recommendation from a friend.
- The snowball effect: One placement can lead to others. Other curators and the Spotify algorithm become aware of you if your song appears in many playlists. This increases your chances of being considered for the official lists.
Step 1: Find the right playlists - detective work is required
The first step is research. Not every playlist with lots of followers is the right one for you. It's all about accuracy of fit.
- Search directly on Spotify: enter keywords that describe your music (e.g. “Indie Folk Germany”, “Melodic Techno Workout” or “Sad Lofi Beats”). Analyze the playlists found. Do the other songs match yours? Does the playlist seem well maintained and is it updated regularly?
- Analyze similar artists: Check out the profiles of artists on Spotify who have a similar sound to yours. Scroll down to the “Discovered on” section. Here you can see which playlists these artists are featured in. This is a real treasure trove of relevant, independent lists.
- Use external tools: There are platforms that can help you search for playlists. However, be selective here and check the quality of the suggested lists.
Pro tip: Pay attention to the contact details! Many curators include their email address or an Instagram contact directly in the playlist description. This is your entry ticket.
Step 2: The perfect pitch - personality beats mass mailing
You have compiled a list of suitable playlists and their curators. Now comes the most important part: making contact. A loveless mass email will end up straight in the trash. Your pitch must be personal, respectful and to the point.
The anatomy of a successful pitch email:
- Subject line that piques curiosity: be specific. Example: “Playlist proposal for [name of playlist]: [your artist name] - [your song title]”
- Personal address: Address the curator by name if you know them. Show that you have done your homework.
- Show appreciation: Start with why you appreciate his playlist in particular. Perhaps name a song that you particularly like. This shows that you have really engaged with his work.
- Briefly introduce yourself and your song: Who are you? What makes your music special? Give a short, compelling description of your song (1-2 sentences). Perhaps compare your sound with 1-2 well-known artists to enable a quick classification.
- The link to the song - but the right one: Only include the Spotify link to your song. Make it as easy as possible for the curator. No attachments, no links to other platforms.
- A friendly conclusion: Thank them for their time and effort.
Beware of black sheep: how to recognize dubious offers
Where success beckons, scammers are not far away. Be wary of offers that sound too good to be true.
- Guaranteed placements for money: Genuine curators do not accept payment for placements. Services that promise you guaranteed inclusion in playlists with thousands of followers often use bot farms. These fake streams damage your artist profile and can even lead to Spotify removing your music.
- Suspicious playlist profiles: Do the playlists have hardly any descriptions, strange names or a follower count that is disproportionate to the song saves? These are warning signs.
- Lack of transparency: If a provider doesn't disclose how they work or which playlists they pitch to, you should be wary.
Rely on organic growth and building real relationships with curators. It may take more time, but it's the more sustainable and valuable way.
Conclusion: Your success is in your hands
The path to more streams via independent playlists is not a sprint, but a marathon. It requires research, patience and a personal approach. But every song that ends up in a suitable playlist brings you a step closer to your goal: building a loyal audience that really feels your music.
FEIYR gives you the tools to make your music available worldwide. Promoting and building connections is the next crucial step in your journey.
Empowering your Music. Elevating success.